TikTok

        What Is TikTok? - 

Everything You Need to Know

Please keep reading and at the end of this Blog you will be able to order a fantastic eBook  to learn, earn more money and promote TikTok as a side hustle. 

 

From a fairly inconspicuous app mainly used for lip-syncing during its days as Musical.ly, TikTok has grown exponentially in terms of popularity and user count. Now some of the most viral videos and trends that you find on other platforms can be traced back to TikTok. That’s just how popular the app is today.

But what is TikTok exactly? What is it used for and why is it so popular? Read on to find the answers to your pressing questions about TikTok.

What is TikTok?

TikTok is a video-sharing app that allows users to create and share short-form videos on any topic. It’s mainly mobile-based, although you can still watch TikTok videos using the web app. The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music. 

In the Chinese market, TikTok works as a separate app called Douyin, which is one of the most popular apps in the country. There are currently more than 700 million people who use the app on a daily basis. TikTok maintains a separate user count from the Chinese version of the app.

Moreover, the platform is no longer just for lip-syncing. Creators on the platform are getting extremely creative with their content, putting together funny sketches and informative videos. Entertainment and dance continue to be the most popular types of videos on TikTok. But you can also find plenty of educational content covering topics ranging from health to investing.

The platform also continues to grow in terms of features and capabilities. For instance, TikTok videos could originally be only up to 15 seconds. The platform has since extended this limit to allow up to 10 minutes of videos–up from the original extension of up to 3 minutes. 

Considering how it’s evolved over time and especially with the video length extension, TikTok will soon be set to compete with long-form video platforms such as YouTube. Here’s a quick overview of how the platform has evolved over time since the days of Musical.

Why Is TikTok So Popular?

Now that TikTok has surpassed 1 billion monthly active users, it’s quickly catching up with Instagram as one of the leading social media platforms. Moreover, it became the most downloaded photo and video app on the App Store at the year of its launch. 

So what’s the secret behind the platform’s massive success? Why is it catching on so fast and reaching billions of users worldwide? Let’s explore some of the key reasons why TikTok is so popular.

Viral Trends and Challenges

As is apparent from the challenge started by Jimmy Fallon, TikTok is a hub for viral trends and challenges. Songs, dances, and trends quickly become viral owing to the platform. Often kickstarted by an influential creator or celebrity, these trends catch on easily, especially as users share the content to other social media platforms. This then brings in new users who are enticed to either participate or follow the creators they like.

Dance challenges are particularly popular on the platform. These often involve a creator coming up with a choreography based on a certain song and then challenging their followers to participate. As more and more people jump in on the trend, the challenge eventually takes over the entire platform, resulting in the popularity of not just the choreography but also the song. 

In fact, songs such as Laxed (Siren Beat), Say So, Tap In, and Supalonely owe their popularity to TikTok. With the Laxed track alone, TikTok users have created more than 37.7 million videos on the platform.                       

Easy Content Creation, Sharing, and Viewing

The TikTok app has simplified video creation and sharing and taken it to the next level. All users have to do is record anything and everything from their daily routines and post it instantly. Due to the short format, neither the video-creation nor the watching process takes much time or effort.

Additionally, this short-form video content is played as soon as a user opens the app. The videos start playing one-by-one and a viewer gets lost in a sea of fun, entertaining, addictive video content. Due to this addictive nature of the type of content, it is very easy for people to keep watching random videos for hours.

Moreover, TikTok offers plenty of features that make video creation super easy. It comes with a bunch of filters, stickers, effects, sound effects, and songs that users can easily incorporate into their videos. Duet and Stitch features also enable users to easily collaborate with each other or create content based off of other users’ videos.

Even with the viral trends and challenges, users can easily tap on the audio used in the video and create their own content with it. This makes it extremely easy for users to participate in challenges or follow a new trend. The easier it is to jump in on a trend, the more popular that trend will become. As those trends transcend to other social media platforms, they can draw in new users to the platform.

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